Its line of soundbars (as well as its connected amplifiers) have helped it weave its way into the home theater so that now you can integrate your TV into its greater audio system. That said, the breadth of its entire ecosystem has expanded a lot. It’s 2020 and Sonos’s bread-and-butter is still multi-room audio. Under new leadership - after a decade in charge, CEO John MacFarlane stepped down in 2017 and handed over the reins to Patrick Spence - the company is now in the business of smart speakers and working with other ecosystems, like Amazon’s Alexa and Apple’s AirPlay (and Google Assistant sometime soon). More recently, Sonos has introduced smaller and more affordable speakers, like the Play:1, giving more people a gateway into Sonos. Some big companies, most notably Google and Bose, also have their own line of multi-room speakers - and, admittedly, it forced Sonos to think more broadly. New wireless protocols have been introduced, such as DTS Play-Fi, Google’s Chromecast, Bluesound and Apple AirPlay, which essentially do the same thing as Sonos. Imitation is the finest form of flattery, so, over the years, a lot of companies have tried to beat Sonos at its own game.
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They were infinitely updatable, via software patches, so when you purchased a Sonos speaker, you knew you’d have it for years to come. The other big selling point of Sonos was its speakers were - and still are - essentially future-proof. It was all controlled through an app on your phone, too. Or a different song could be playing on each speaker. You could group any number of Sonos speakers together, provided they were all connected to the same Wi-Fi network, and have them all playing the same soundtrack throughout the house. The Sonos niche has always been multi-room audio.
Anybody could pick up their phone and stream music to a Sonos speaker.
Its first amplifier (which became the Connect:Amp) and subsequent speakers were great, but the real beauty of Sonos was its ecosystem of audio products that made listening to music at home really easy. The company basically invented the multi-room category of home audio, starting as a software company in the early 2000s before integrating its Wi-Fi-enabled network into hardware a few years later. Sonos has been synonymous with wireless speakers for more than a decade.
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